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business · 7sur7
New toy chain arrives in Belgium: LEGO €30 cheaper
Irish retailer Smyths Toys launched its online shop this month and opened its first store in Belgium. The chain, known abroad for its competitive prices, highlights price differences of up to €30 on some LEGO products. However, Els Breugelmans, a retail expert at KU Leuven, considers this discount misleading.
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